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January 02, 2007


Bill Caskey

Have been a fan of your writing and thinking for years. "Process thinking" is so needed--and yet so rarely found. I think the reason is that sales people are not detailed thinkers--yet that is what a good process demands. Great processes also demand time in creation--something not many companies are willing to invest.

Google is simple because their processes behind the scenes are complex and well thought out. There is thinking that suggests that the more thinking and complexity there is "behind" the process, the easier the process is for the person using it.

Keep up the great work.

Bill Caskey

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